New Portfolio Company: Canela Media

Isabel Rafferty Zavala is the Founder and CEO of Canela Media, a leading digital media tech company that effectively connects brands with multicultural audiences.

In its first year of operation, 2019-2020, the majority-female and majority-Hispanic/Latinx Canela team went from launch to #4 in Hispanic audience reach according to Comscore.

We are proud to have invested in Canela because of the stellar team and their demonstrated traction with audiences and brands alike. Representation matters. High-quality authentic content and sophisticated insights are even better.

We are also delighted Isabel chose Reinventure to lead the company’s first institutional capital round, with co-lead BBG Ventures and a closely aligned syndicate: Angeles Investors, Portfolia Rising America Fund, Mighty Capital, and Alumni Ventures Group.

Learn more at www.canelamedia.com, and check out Canela.TV or download the Canela app to experience Canela for yourself!